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Co/SCAN continued...
What proof can we offer our customers that
the ad ran?
CPS will send an affidavit to your client
or to your newspaper if requested. Just indicate which you
prefer on the order form. Our office monitors each newspaper
participating in the network. We guarantee the statewide
advertisers that they receive at least 90 percent circulation
of the network member newspapers.
Will the ads be published under proper
classification?
The Co/SCAN ads are built at CPS and
formatted according to classifications. The newspaper receives
this block ad with all the line and display ads already intact
and in their proper classification making it easy for the
participating newspaper to handle the ads.
Are there any network ads CPS will not
accept?
CPS and each participating newspaper
reserves the right to edit all copy submitted and to reject
that which is not in compliance with state and federal
regulations, is in poor taste, is false or misleading,
deceptive or otherwise unacceptable.
The CPS Standards of Acceptance (see sales
brochure) will be followed in judging acceptability of ads
submitted either by clients or participating newspapers.
What word-count method is used?
Street and direction, and post office box
numbers count as two words. Rural addresses, including route
and box numbers count as two words. Telephone numbers and city,
state, and ZIP code each count as one word. If you are unsure,
please call us.
What day should our newspaper publish the
network ads?
Newspapers publish the ads according to
their schedules. Weekly and community newspapers print all the
ads on their day of publication. Dailies may select one day
from Monday through Saturday to run the ad through that same
time period. Be sure the ads run according to the dates on the
CPS sheets - they are the dates given to the customer.
Do we bill CPS for Co/SCAN ads?
No. All newspapers participating in the
network agree to run the ads free of charge to CPS. By selling
the Co/SCAN ads and sharing twice a year in the Pay-Back Fund,
you develop a new business resource and add to your profits.
Enroll Your Newspaper Today
The CoSCAN program is approved by the
Colorado Press Association Board of Trustees and functions as
another advertising/marketing solution that Colorado newspapers
and their extended advertising sales partner, Colorado Press
Service can offer to targeted classified advertising clients
locally, regionally or nationally.
Advertisers can place a 25 word or less
classified line ad in more than 100 participating newspapers
with a single order through your office. The total network
placement investment is $240 with your newspaper keeping $50 of
the $240 and $3.50 of the $7-per-word rate when someone from
your ad staff sells the ad.
You have to publish each ad one time
during the scheduled week and the placement must be in
classifieds. CoSCAN template ads can be provided to your
newspaper in the most convenient format for you: a mailed hard
copy for scanning/copying or e-mailed as a pdf file.
There are no long-term commitments so if
at anytime you feel the program doesn't fit your strategic
needs simply call to cancel your participation and we'll remove
you from the list. Enrollment and cancellations are done on a
quarterly basis. We will process your request accordingly. But
once it's rolling we feel you'll want to remain part of this
active advertising solution.
If you have questions or wish to discuss
further contact Shana Bachmeyer, 2 x 2 and CoSCAN Coordinator
at 303-571-5117 x24.
CO/SCAN Training
